Online Sunglasses Retailers Ranked by Product and Brand Range – Canada, 2025
As Canadian consumers embrace online eyewear shopping, sunglasses remain a defining category for style-conscious buyers. This 2025 analysis ranks retailers by their total product and brand range, revealing who leads in offering the most diverse online selection. From global fashion brands to regional specialists, the data reflects how choice continues to drive loyalty in the digital eyewear market.
Key Findings
- SmartBuyGlasses.ca again leads the category with more than 39,000 sunglasses frames and 272 brands, maintaining clear market dominance.
- FramesDirect and Eyeglasses.com complete the top three, mirroring the eyewear pattern of global players outperforming national chains.
- Local Canadian retailers — Kits.ca, NewLook.ca, and Iris.ca — feature in the mid-tier, showing competitive breadth but limited brand variety compared to global platforms.
Online Sunglasses Retailers Ranked by Total Frames (Canada, 2025)
| Rank | Domain | Total Frames |
| 1 | smartbuyglasses.ca | 39,548 |
| 2 | framesdirect.com | 4,704 |
| 3 | eyeglasses.com | 3,829 |
| 4 | sunglasshut.com | 3,036 |
| 5 | fashioneyewear.com | 2,562 |
| 6 | zennioptical.com | 2,061 |
| 7 | kits.ca | 1,636 |
| 8 | newlook.ca | 850 |
| 9 | lenscrafters.ca | 817 |
| 10 | eyebuydirect.ca | 755 |
| 11 | glasses.com | 502 |
| 12 | warbyparker.com | 358 |
| 13 | iris.ca | 338 |
| 14 | clearly.ca | 310 |
| 15 | specsavers.ca | 141 |
| 16 | oscarwylee.ca | 84 |
| 17 | baileynelson.com | 64 |
Online Sunglasses Retailers Ranked by Total Brands (Canada, 2025)
| Rank | Domain | Total Brands |
| 1 | smartbuyglasses.ca | 272 |
| 2 | eyeglasses.com | 149 |
| 3 | framesdirect.com | 134 |
| 4 | fashioneyewear.com | 114 |
| 5 | kits.ca | 90 |
| 6 | sunglasshut.com | 48 |
| 7 | newlook.ca | 47 |
| 8 | lenscrafters.ca | 31 |
| 9 | iris.ca | 24 |
| 10 | glasses.com | 24 |
| 11 | specsavers.ca | 21 |
| 12 | clearly.ca | 19 |
| 13 | eyebuydirect.ca | 7 |
| 14 | zennioptical.com | 7 |
| 15 | oscarwylee.ca | 1 |
| 16 | baileynelson.com | 1 |
Global Platforms Set the Standard for Online Sunglasses in Canada
The Canadian sunglasses market shows a clear hierarchy: SmartBuyGlasses far ahead, followed by FramesDirect and Eyeglasses.com. Local names — Kits, New Look, and Iris — provide credible alternatives but compete more on customer service and physical presence than catalogue size. The dominance of multi-market retailers suggests consumers increasingly prioritise range and availability over proximity. The data also signals growing parity between Canada and the U.S. in product access, narrowing historical supply gaps.
Beyond Product Range: Transparency and Authenticity Drive Sunglasses Purchases in Canada
Canadian consumers increasingly demand verified authenticity and clear information about lens origins, UV standards, and brand legitimacy. Trust badges, quality certifications, and detailed product photography play major roles in decision-making. For many, the best online sunglasses retailers are those that make quality visible — not just claim it.
Methodology
The data for this ranking was collected in September 2025 and reflects the number of publicly listed products and brands available on leading online eyewear retailers in each market.
Only active e-commerce domains shipping to the respective country were included in the analysis.
Each retailer was evaluated across two core metrics:
- Total Frames – the number of individual glasses or sunglasses SKUs visibly listed online.
- Total Brands – the number of unique eyewear brands represented in the catalogue.
Counts were obtained through a manual audit of product listing pages, ensuring parity across markets and excluding duplicates, discontinued listings, or non-eyewear products (e.g., accessories or lens cleaners).
Results represent an independent snapshot of online product variety, not sales performance or market share.
If you believe another domain should be considered for future updates, please contact us to submit your suggestion.